v3.7.0
4 months ago by Sunay Gajanan Bhat
Smart Search now understands even more of the places your audiences go and the budgets your campaigns need to hit! Describe venues, neighborhoods, or specific locations in plain English. And layer weekly stationary pricing constraints or goals when data is shared alongside your existing POI, audience, and impression filters.
Released 5/1/2026
Planning / Intelligence Updates
- 📍 Search by Place, Not by Spreadsheet: Tell Smart Search where your audience shows up — a venue type ("luxury hotels near Times Square"), a neighborhood ("coffee shops in Wicker Park"), a specific place ("near the Caesars Superdome"), or a category inside a place ("barbershops in the French Quarter") — and it builds the POI list for you. This unlocks nearly 15 million additional non-branded POIs, including local businesses, sports venues, and regional chains. Note: A market is required for POI-anchored searches. Smart Search will ask for one if it's missing.
- 🎯 Pricing-Aware Search: Smart Search now factors weekly stationary pricing into results for stationary inventory with pricing data attached. Set budget goals, apply high/low price filters, and combine with existing POI, audience, and impression filters in a single query. Note: Available on inventory where pricing has been loaded into the platform. Contact Client Solutions to add pricing data to your inventory.
Try it Out in Smart Search
- "Find inventory within 4 miles of coffee shops on Canal Street in New Orleans"
- "Show me billboards near diners in Wicker Park, Chicago under $5K"
- "Find inventory indexing highly for sports fans near barbershops on Sunset Blvd"
Bug Fixes
- 🏷️ State-Aware Market Resolution: Fixed an issue where Smart Search couldn't always disambiguate cities or markets with similar names (e.g., Columbus, OH vs. Columbus, GA; Jackson, MS vs. Jackson, MI). Additional state and location context is loaded in so queries land in the market you intended, or you are asked to clarify.