v3.6.0

The SmartSearch planning map now offers the industry's most detailed audience and metric density visualization. Stack a transit route heatmap, baseline audience composition, and your filtered inventory together to unify OOH planning in a single view.

Planning / Intelligence Updates

• 📊 Audience Composition Baselayer: Layer baseline audience and demographic composition on the map that you searched for at the state, market, or postcode level. Pair with inventory layers to contextualize where your units over- or under-index against the underlying population.
• 🧰 New Map Layers Toolbox: The layers panel is no longer a fixed drawer — it's a draggable, expandable toolbox you can move anywhere on the page. Two levels of expansion give you more real estate when you need it and collapse back out of the way when you don't. Each layer is its own expandable card with user-controlled z-ordering, so you can stack transit, audience, and inventory layers in whatever order best reveals what you're analyzing.
• 🗺️ Transit Route Heatmaps: Transit vehicle groups on fixed-route fleets now render as density heatmaps along their routes — see exactly who your inventory is reaching, block by block. Color by base RFI metrics (reach, frequency, impressions — in-market or total) or by any audience or demographic layer in your current filter, with log or linear scaling. Route data loads on-demand per package with every Smart Search return.