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v3.5.0

4 months ago by Eric Moran

v3.5.0 — Smarter Inventory Search by Location & Context
Released: 04-21-25

Smart Search can now find inventory based on how you naturally describe a location — by road, intersection, neighborhood, borough, or landmark — expanding the Intelligence Tool beyond brand POI-based discovery.

Planning / Intelligence Updates

  • 🔍 Placement-Based Inventory Search: You can now ask the Intelligence Tool to find inventory by location context — reference a specific road, intersection, neighborhood, or borough and it will surface matching units within that area. Provide markets alongside your query for best results, particularly for common street names. Landmark-based search is also supported where unit descriptions are provided.
    Note: Search accuracy depends on inventory having up-to-date address data on file. Customer-provided unit descriptions can vastly enhance match quality with streets, highways, POIs, etc in proximity to the unit — if your inventory data needs enrichment, reach out to your Customer Success contact.

  • 🗺️ Expanded POI Search Radius: The maximum distance for POI-based inventory searches has been increased to 10 miles, across both manual planning filters and Smart Search chat. This allows for broader proximity-based discovery when planning campaigns around points of interest.