v3.2.0
5 months ago by Sunay Gajanan Bhat
Smart Search dynamic audience heatmaps bring spatial context to your planning workflow.
Planning/Intelligence Updates
- 🗺️ Audience Index Heatmaps: Smart Search now visualizes audience index data directly on the map. Zip-level geography is color-coded by the average audience index of filtered inventory within each area, and individual units display directional triangles colored by their audience index when zoomed in.
- 🧰 Map Toolbox: New pull-out control panel on the map for toggling between unit count and audience index views, selecting specific audiences, and managing map layer visibility.
Heatmap aggregation is based on your current filtered inventory set — not a fixed market or national average. Every Smart Search produces a unique heatmap, pointing you directly to inventory where your specific target audience is most reachable.