v3.1.0

Point-of-Interest (POI) intelligence is here as a Beta! Along with Scenarios GRPs, TRPs, and more of the metrics you asked for.
This release adds Branded POI into the planning workflow for inventory filtering and significantly expands the metrics available across the Inventory Drawer and Scenarios — giving planners richer context on brand/inventory proximity, where audiences are, how often they're reached, and which locations matter most.

Planning/Intelligence Updates

• 📍Plan around the places that matter. The Intelligence Tool now supports Point-of-Interest filtering — search for inventory near specific brands (e.g., "Starbucks," "Target") via Smart Search or manual filters, and see which units are closest. Results include a new POI table with POIs and radius on the map, plus two new inventory table columns: Closest POI and Distance. Click the target icon on Inventory or POI table to fly the map directly to that location, and click the link on a POI map tooltip to quickly see a Google Maps search and verify location status.

  Note: POI Inventory search is limited to brand locations only and restricts sensitive locations. You can search in manual filters for available brands (restricted to the markets with your inventory). This feature is still in Beta — non-branded locations are coming soon.

• 📈 Scenarios go deeper: Scenarios now include cards and curves for Reach %, Reach, GRPs, In-Market Impressions, In-Market Frequency, and GRP across metric types and scenario durations. TRP is also available via Audience Segments.
• 🖥️ Flexible layout: Panel toggle now supports full-width mode — expand the right panel, map, or Scenarios view to fill the entire screen.
• 📊 More metrics, better decisions: The Inventory Drawer now surfaces In-Market Impressions alongside existing metrics, with cleaner chart formatting and consistent axis scaling when adjusting Share-of-Voice (digital inventory).

Fixes:

• ZIP code validation in manual filters now displays the specific invalid ZIP codes (no inventory found) instead of a generic error message.

Reporting Fixes

• Filter inventory by provider. The inventory table now includes a Vehicles Provider filter, automatically pruned to only show providers relevant to the selected asset owner. Media Asset Class filtering is similarly scoped.
• Attribution studies now default to a 14-day conversion window.