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Improved

v3.0.0

6 months ago by tyler

This major release focuses on making StreetMetrics faster to use, easier to share, and richer in inventory and audience intelligence. It brings a unified application experience, expanded inventory detail with photos, clearer prompt control at both the user and organization level, simple shareable links, and a major expansion of audience coverage.

Released: 02-13-26

Same data & insights, new look and feel!

✨ A fresher platform, with even more capability. StreetMetrics now delivers a more modern, unified experience that keeps everything you already rely on and adds new functionality, making it easier to move from planning to evaluation with less friction. Intelligence Tool, Campaign Management and Reporting, Attribution, and Inventory/Data Management all in one place with the same look and feel. Contact StreetMetrics customer success for demos or access to planning (intelligence tool) or reporting.

Universal Updates

  • 🧠 More consistent results with organization-level guidance. You can now set organization-wide prompt guidelines that incorporate the specific language, terminology, and inventory taxonomy unique to your company, ensuring teams get consistent outputs that align with your business standards without losing individual flexibility. This impacts both intelligence tool and reporting insights. Reach out to StreetMetrics customer success to construct your org-level prompt.
  • 💡 Tailor Your Insights. Customizing your prompt settings allows you to control whether the platform delivers high-level, scannable takeaways or deep-dive context. You can also choose whether to lead with strategic business implications or prioritize immediate access to quantitative data and key metrics. This can be found on your profile page.
  • 🎯 More audience coverage out of the box. StreetMetrics data now includes 125 audience segments, expanding your options for planning, targeting, and performance evaluation. Only campaigns active on, or after, August 1st, 2025 have the new audiences; original 23 audiences will display for active or historical campaigns starting prior to August 1st, 2025.
  • 🏷️ Clearer metric naming. OTS is now Viewable, LTS/Qualified is now Effective, and Gross remains Gross. Terminology is consistent across the entire platform. See our wiki doc for details.
  • 📦 New Inventory Manager. Rebuilt from the ground up inside the consolidated platform to view and manage all your inventory and metadata.

Reporting Updates

  • 🔗 Share reports with a link. You can generate shareable links of your campaign reports to send a report to teammates, stakeholders, or anyone outside your organization, without recreating your work. Availability is currently by request, so contact StreetMetrics customer success to enable it.

Planning Updates

  • 📸 See the inventory, not just the data. The Intelligence Tool now shows Inventory Photos when provided, adding visual context to help you evaluate placements faster and make decisions with more confidence. Reach out to StreetMetrics customer success for upload details.